2018 Update: I think this post has aged pretty well.
Here are some things that have changed since I first wrote it:
- Super-fast 4G data is available in most places.
- There has been a massive real estate development boom. If you want a beautiful apartment in Saigon, there’s now a plethora of high rises with pool, gym, security, etc… to choose from.
- I’m actually paying less for my apartment than 5 years ago. $780/mo for a brand-new, 2-bedroom on the 18th with a great view. Pool & gym included.
- The nomad & entrepreneurial scene has developed further. There’s now some great coworking spaces in town, such as the Hive.
- There’s been a lot of improvements to the local hospitality scene. World-class American BBQ, high-end sushi, fancy clubs, Saigon has it all. At the same time, $2 Pho is still alive and kicking.
Need help finding an apartment for rent? I recommend my friend Tia, you can contact her at
Continue to read my original post from November 2013….
I’ve just realized that I’ve been living in Ho Chi Minh City (the locals call it “Saigon”), Vietnam for more than a year.
I believe there’s no better place to stay in South East Asia for online entrepreneurs that are running non-venture backed businesses than Vietnam’s largest city and commercial hub. Here’s why.
1. Fast Internet
I’m sure that there are plenty of places with faster Internet (Singapore, Hong Kong?), but the internet is good enough to be highly productive.
When I was living on in the Philippines or in Bali I constantly had internet issues.
Here’s a speed test I just ran at my apartment:
2. Cost of living
Saigon is one of those places where you can easily get by on $800/month, but you could also spend $4k/month if you are living the high life.
Compared to other digital nomad hotspots, Saigon (district 1) is slightly more expensive than Chiang Mai and a bit cheaper than Bangkok or Bali.
What I love about SE Asia is that not only are the living expenses here low, services like getting massages are very cheap. For example, I’ve recently hired a carpenter do build me a custom stand-up desk for about $65
How much does it cost to live well in Saigon?
Extrapolating from my current November expenses, this is how much I think I’ll spend this month:
- Western style apartment in district 1 (including maid 3x week, electricity, internet): $500
- Scuba diving vacation to Con Dao (small island near Saigon): $500
- Motorbike rental: $60
- Eating at restaurants: $300
- Eating at home / buying groceries: $150
- Going to cafes: $75
- Misc expenses (phone credit, drinks, cinema, …): $150
Grand total: $1735
I don’t drink a lot of alcohol and rarely go to bars/clubs (the nightlife is stellar here!). Also keep in mind that I’m spending $500 on a scuba dive trip this month, so my actual living expenses are about $1200.
Check out my apartment:
James Clark who is much better with money than I am manages to spend less than $800/mo living in Saigon.
3. Efficient Transportation
If you are willing to get on a motorbike, getting arround Saigon is actually a lot more efficient than in other big Asian cities like Bangkok, Manila or Bali. Even taking a Taxi is usally faster than in said cities since there are not as many cars clogging the streets here.
Traffic in Saigon is crazy, but actually fairly safe. I rarely go faster than 40 km/h on my motor scooter.
On the flipside, public transport sucks. Sometimes I wish Saigon had a transportation system like Singapore or Vienna. That being said, I’d take a motorbike in Saigon over the BTS in Bangkok anytime.
4. Saigon is “happening”
I know this sounds vague, but there is so much energy here. Saigon is a huge city (6.6mm) full of people that are trying to make it happen. So many people are working hard trying to build a better future for themselves and their family.
Tons of driven people from all over Vietnam move from the countryside to Saigon to build a better life for themselves.
5. Great Cafe culture
Even though I don’t drink coffee, I love working from cafes.
There’s tons of great cafes here. Most of them have great WiFi and serve unlimited iced green tea for free.
Above picture shows one of my favorite cafes, ID Cafe. The pic is stolen from James Clark, check out his post “The incredible cafe scene of Ho Chi Minh City”.
6. Little language barrier
If you are living in district 1, you’ll get by without ever having to learn Vietnamese. One of the things I disliked most about Thailand (Chiang Mai in particular) is that’s almost impossible to communicate with locals if you don’t learn the local language.
Vietnamese people are very proud of their language and identity, but that doesn’t keep them from learning English (unlike people in places like France or Thailand).
7. Great food
I love Vietnamese food. The food is tasty, cheap, fairly healthy, but a bit heavy on rice and noodles. Jodi loves the food here so much that she is about to start offering food tours.
The great thing about Saigon is that if you’re not in the mood for Vietnamese food, there’s tons of other options. There are restaurants serving world-class food from places such as France, Italy, Japan or Spain. I probably eat sushi 2-3x per week.
8. Incredible community of online entrepreneurs
I know at least 20 other online entrepreneurs from all over the world that are living here and working on their businesses. This is an incredible community to spend time with and bounce ideas of each other. Most of them are members of the Dynamite Circle. There’s also a pretty cool coworking space called Saigon Hub.
Remember, you’re the average of your 5 best friends.
Bonus: Hiring opportunities
I haven’t fully taken advantage of this yet, but I have a couple of friends that are building out teams here in Saigon. Jesse Lawler has hired 5 or so software developers here while Steven is building a team of marketers.
Entry level programmers go for as little as $400-$500 per month while entry level freelance graphic designers can be hired for $2/hour.
If you want to learn more about living in Saigon, check out this podcast I recorded with Dan Andrews a while ago. Also check out this post called “Bootstrapping in Saigon” by Jon Myers.
Have you visited Saigon? If so, did you like it?
Do you have any questions about living in Saigon?
Leave a comment below.
Need help finding an apartment for rent? I recommend my friend Tia, you can contact her at
I make my living as a digital marketing consultant (I mostly work with ecommerce stores). While I enjoy being a consultant, it is my goal to build out some product-based revenue streams.
Software products in particular have caught my interest. SaaS apps are by far the best software business model, but getting them of the ground takes forever (also known as the “long, slow, SaaS ramp of death”).
Rob Walling from StartupsForTheRestOfUs (excellent podcast) recommends starting with a “single-feature” app like a WordPress plugin. These apps are easier, faster and cheaper to get off the ground.
So, What Are You Working On?
Easy Pricing Tables allows you to create beautiful, responsive and highly converting pricing tables in less than 5 minutes.
This is an example of what a pricing table created with my plugin might look:
Scratching My Own Itch
In the past I’ve purchased a premium WordPress plugin to help me set up pricing tables on my website. The plugin sucked: the user interface was terrible, the pricing tables were not responsive and the design was mediocre.
Rip, Pivot, Jam
The last thing you should do is to rip something that doesn’t make money.
How I’ve assessed market opportunity:
- Multiple friends of mine previously spent money on pricing table plugins.
- Download stats of existing plugins gave me hope that there is at least some amount of money to be made.
- There’s a good amount of people searching for related keywords on Google.
I don’t expect this plugin to make me rich, but I’ll have reason to believe that this plugin will make at least some money.
I’m all about providing value. Creating a meek copy of an existing plugin wasn’t an option.
Thankfully, market research revealed that all existing plugins had issues, eg:
- Terrible user interface
- Mediocre design
- Not responsive
I’ve set out with the goal of building the best pricing table plugin in the market.
When it came to building the product I had two options:
- Outsource development
- Build the plugin myself
I have some non-technical friends that are successfully building software companies, but I believe that being able to read and write code will make managing developers a lot easier in the future.
Furthermore, I have spent a couple years in school programming C# and Java and liked the idea of getting back into coding. Between my existing programming knowledge, the WordPress Codex, StackOverflow and some great tutorials by Pippin Williamson, building the plugin wasn’t that difficult.
My biggest challenge wasn’t of technical nature. Being busy with client work and procrastinating both delayed this project quite a bit. I have a sad history of giving up on personal projects halfway through, so I’m glad I got it done.
What about revenue?
While Freemium doesn’t seem to be a great model for bootstrapped SaaS apps, this does not necessarily seem to be the case for WordPress plugin. Why?
In order to be listed in the WordPress plugin directory, you have to publish a free plugin. The WordPress directory is a powerful source of traffic. My free plugin has already gotten a good amount of downloads from the WordPress directory which is pretty cool – I have done zero marketing so far.
The plan is to get a small percentage of free users (power users!) to upgrade to the premium version of the plugin (coming soon!).
;TLDR – I’ve published a WordPress plugin. Check it out.
Do you have any thoughts on this plugin? Do you have experience selling software products? Leave a comment below.